MUST BE COMPLETELY ORIGINAL WORK – 600 Words
1. Using segmentation strategies, what are the target market(s) for the Ritz-Carlton? How does this relate to their brand management strategies? 2. Who are the top three competitors of Ritz-Carlton, and what are their advantages/disadvantages with respect to their competitive product/service strategies. 3. How does The Ritz-Carlton match up to competing hotels? What are its key differences? 4. Discuss the importance of the “wow stories” in maintaining top quality customer service for a luxury hotel like the Ritz- Carlton. In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 600 words in length (not counting the title and reference pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than 5 years old (one may be your textbook). All sources used, including the textbook, must be referenced; paraphrased material must have accompanying in-text citations.