Outlines the method by which your service will be delivered to clients or customers

 Health Care Marketing Business Plan Project

Develop a marketing business plan for a healthcare organization of your choice (either for-profit or non-profit HCO) where you choose a new product or service to market for a specific target market.

This is the Project you have been working on. United Health Group Incorporated is the healthcare organization you selected & You chose to market Dialysis Centers. We are now on phase IV of this project.

Phase IV: Service Delivery Plan and Human Resources Plan

1. Service Delivery Plan

• Outlines the method by which your service will be delivered to clients or customers

• It is a statement of what resources are needed in terms of both personnel and other assets to be delivered.

• Outlines the critical points in the clinical service delivery process

 What to Include

 Service delivery methodology: what methods will your organization use to deliver services-this can be an outline

 Flow Chart of delivery service, delivery sequence, and timing requirements

 Human Resources

1.Organizational Structure/staffing Plan

 Clinical (full time vs. part time)

 Non-clinical (full time vs. part time)

2.Compensation

 Rate

 Benefits

 Job descriptions-brief

 Roles and responsibilities-brief description

APA Format, Use of References

Grammar, Spelling, Punctuation